Jaguar Land Rover launches Classic Works

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The world of classic cars is more professional than its ever been and is now an industry, with hundreds of firms specialising in spares and renovations. Now Jaguar Land Rover has taken it a step further with the Jaguar Land Rover Classic Works.

It’s an all-new facility in Coventry offering a range of products and services for owners and enthusiasts for classic Jaguar and Land Rover vehicles. The Classic Works opened earlier this month and follows launch of the Jaguar Land Rover Classic brand in March 2016. It brings sales, servicing and restoration operations under one roof – and there’ll be a similar facility opening in Essen, Germany later this year.

“Classic Works is hugely important to Jaguar Land Rover,” said Jaguar Land Rover Special Operations Managing Director, John Edwards.

“It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide. Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.”

Jaguar Land Rover Classic Works is the largest facility of its type in the world with 14,000 square metres of space including a dedicated showroom and 54 workshop bays.

The workshop is organised into dedicated strip-down, remanufacturing and assembly zones for the Land Rover Series I, Range Rover Classic and Jaguar E-type Reborn restoration programmes, including an engine shop, and houses the XKSS build line.

More than 80 specialists are now employed at Classic Works, many with decades of experience working solely on the models catered for at the new facility. By the end of 2017, this number is expected to grow to more than 120 specialists.

Jaguar Land Rover Classic Works

Classic Collection

Classic Works is also home to the Jaguar Land Rover Classic Collection of more than 500 vehicles, an invaluable reference for restorations. Vehicles in the collection are also available for loan to car clubs and museums, and for Jaguar Land Rover and its partners to showcase their heritage at events.

Buy a Legend

You can also buy a classic Jaguar or Land Rover under what JLR calls ‘Legends’ – expertly-picked examples of both marques, ranging from restoration candidates to daily drivers and concours show cars.

Legends currently has nine ‘new’ examples of the D-type-derived XKSS being hand-built from scratch to authentic 1957 specifications, creating the cars which were never completed in period due to a fire at Jaguar’s Browns Lane factory. Examples of the ‘Missing Six’ Lightweight E-type continuation models built in 2015 are also maintained here.

Through the Reborn Legends programme, Jaguar Land Rover Classic sources and restores select classic models to authentic specifications, without compromise. Launched in April 2016 for Land Rover Series I models, the two-door Range Rover Classic joined the Reborn programme from February this year, making its debut at Salon-Retromobile in Paris. And, Jaguar E-type Reborn launched at the Techno-Classica Essen show in April, with an initial build programme for 10 Series 1 E-types.

Classic Works Tour

From September, guided tours of Classic Works will be available on selected days throughout the year, offering enthusiasts the chance to learn all about the projects undertaken at the new heart of Jaguar Land Rover Classic, including a behind-the-scenes look at the Jaguar Land Rover Classic Collection. The tour will take approximately three hours and is priced at £49 per person. More here.

Jaguar Classic
Land Rover Classic

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